RESUME
Building and maintaining brand equity through
inspired copy and brand-specific voice.
Skills
Professional
info
* Writer/Strategic Thinker with the ability to conceptualize and craft compelling marketing pieces in a concise and timely manner.
* Fashion Trend Translator using fashion trend knowledge to create compelling product vignettes that capture customer attention.
* Expert Writing, Editing and Proof-Reading Skills to create strong product and promotional campaigns in a fast-paced creative environment.
“In addition to excellent writing skills, Jesseca also managed her time like a pro. There were no missed deadlines or delays; she simply got the job done and regularly volunteered to take on more. Based on her many contributions to our organization, I am confident Jesseca Whalen be a valuable asset to yours.”
CHUCK MCCALLA, Senior Copy Editor, Aspenwood Advertising/Coldwater Creek
“Jesseca is bionically productive, handling massive copywriting projects and continuous email campaigns & site updates without missing a detail or a deadline. She finds the heartbeat of a brand and keeps it steady. Intuitive, resourceful, extremely hard-working, utterly at ease in the digital domain, Jesseca can handle any assignment. She also adds an upbeat attitude to the group.”
TERESA PESCE, Copywriter, Coldwater Creek
"Jesse has not only fully taken on overseeing product copy, she has also grown into being able to handle anything the ever-changing day-to-day schedule can throw at her (and is always on or ahead of schedule)."
KAY BYE, Web Copy Manager, Coldwater Creek
SEO
WordPress
FileMaker Pro
Adobe InDesign
Microsoft Office
Excel
PowerPoint
Activities/Accolades
Peer Mentoring
Hospice Volunteer
Health Occupations Students of America
Youth Court Defense Lawyer
Panhandle Animal Shelter Volunteer
POAC volunteer
Davidson Honors College alum
Dean’s List
National Youth Leadership Forum on Medicine
National Honor Roll
Idaho Top Scholar
Work
experience
Copywriter, Coldwater Creek
(summer 2012 to present)
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Created all phases of marketing communications, including advertising, product copy, promotions, and web-related collateral related to the promotions of Coldwater Creek’s online presence and products.
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Concepted and created copy for affiliate messaging programs, including websites, emails, and website banners to increase traffic and conversion.
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Developed website product copy in partnership with the merchandising team, taking inspiration from the actual product.
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Used fashion trend knowledge to create compelling product vignettes that capture customer attention.
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Provided recommendations in relation to the most effective customer-facing copy and email concepts to increase user optimization and increase conversion.
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Determined copy edits/additions needed to sell product to our target customer.
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Developed brand voice and did market research to define our target audience and shape our marketing/copy voice to our core customer.
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Was responsible for proofreading promotional and web-related collateral materials and online product content of other department projects as requested.
PREVIOUS WORK EXPERIENCE
Catalog Copywriting Intern, Coldwater Creek
(summer 2007 & 2008)
Copy Editor, The Kaimin – student newspaper at the University of Montana
(fall 2009 through summer 2011)
Editor, Native News Project – a collection of articles detailing the issues modern Native Americans face in Montana
(spring 2011)
Print Intern, Outdoor Writers Association of America
(fall 2011)
Education
University of Montana 2007-2011
Dual Major in Print Journalism & Business Marketing
In 2011 I finished a B.S. in Business Marketing and a B.A. in Print Journalism at the University of Montana. As part of my business education, I have completed coursework in economics, accounting, finance and marketing. Through the journalism school, I had work published in The Kaimin, the Billings Gazette, Outdoors Unlimited and The River Journal, among other Northwest publications. I have explored the use of varied genres in writing, and had poetry published in Scribendi, a national Honors College magazine.